Creative Powder Explosion Photography: FESPA

Around this time last year we worked with Poole based Agency Fathom to product creative powder explosion photography for an exhibition by print industry federation FESPA. They were having their annual print expo in Munich in May 2019, and wanted eye catching visuals to promote the show. The visuals also had to make it engaging for the attendees.

Alongside this they wanted a video element for digital displays that looked the the same as the stills, so we got Kube Productions involved as we’ve worked with them many time before.

WHAT WE DID

The chosen concept was colourful and creative powder explosion photography on a dark blue background. We researched the best way to go about it and planned time for set up, photography and video. We experimented with different powders and glitter, ultimately the final shots mainly use printer toner in the FESPA brand colours.

Set up for a creative advertising photoshoot like this takes time. Set up included making a structure from Matthew’s c-stands and taping up plastic sheeting to contain the powder. We hired a Phase One media format camera to ensure the shots were high res enough for the large signage at the show. The powder was placed on a small metal disc and hit with a ruler, this not only spreads the powder but also triggered the camera via a sound sensor. We used a Triggersmart system that you can get via Robert White Photographic.

Our plan was to create the final shot using different parts of shots that we liked. So we did shots with individual colours (orange, blue and pink) and then tried mixing colours to create natural blending.

THE RESULT

Above you can see the finished delivered images, some of the unedited photographs that are still on the native black background, draft laid-up promos and some from snaps that Fathom took at the show. Overall it was a very successful creative campaign that delivered stunning work that was used throughout their exhibition space, online and on tickets and printed materials.

WHAT THE CLIENT SAID

Great work on this one, chaps. I know the client is looking forward to building the campaign with these stunning images!

Nigel Parsons, Fathom

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