The chosen concept was colourful and creative powder explosion photography on a dark blue background. We researched the best way to go about it and planned time for set up, photography and video. We experimented with different powders and glitter, ultimately the final shots mainly use printer toner in the FESPA brand colours.
Set up for a creative advertising photoshoot like this takes time. Set up included making a structure from Matthew’s c-stands and taping up plastic sheeting to contain the powder. We hired a Phase One media format camera to ensure the shots were high res enough for the large signage at the show. The powder was placed on a small metal disc and hit with a ruler, this not only spreads the powder but also triggered the camera via a sound sensor. We used a Triggersmart system that you can get via Robert White Photographic.
Our plan was to create the final shot using different parts of shots that we liked. So we did shots with individual colours (orange, blue and pink) and then tried mixing colours to create natural blending.