We have a few different approaches to lifestyle photography. Usually we aim to be light on our feet, we’ll go to an environment, work with what’s there and add some portable profoto lighting. Working with our subjects to capture that little moment of happiness or energy or confidence. Those are the things that can turn a good image into a great image! Content that looks genuine and authentic can make all the difference. Another approach happens when we know we’ll be based in the same environment for a few hours, the kitchen of a shoot house for example, when this is the case we look to add more lighting. This becomes more like a set and can really elevate the people and processes we are shooting. We can do this with flash or continuous light. Continuos light provides the added advantage of also being able to shoot video content which is so valuable for social channels.