Set Build Photography Summer 2017

Sep 26, 2017

We’ve recently been doing a lot of set build for Focal Point Fires for the new B&Q catalog. We needed to create a cosy atmosphere in the photos to make people want to buy the fireplaces for the coming Winter.

We had 8 different fireplaces, and some had multiple surrounds that they needed to be photographed with. This meant we had 5 different set builds to fit in over a week, with various styling changes throughout. With so much to photograph in one go, we decided the best thing to do was to have two set builds in the studio at any one time, one of which was being photographed while the other one was stripped down and restyled, allowing us to make the best of our time. However, three of the fireplaces needed to have a chimney breast included, so one of the set builds had to be changed from a flat wall to a chimney breast over night. This is where the ever so handy Julian White (Chalky) came in, he was able to build the whole sets almost single handedly. He also took on the role of decorator, painting walls, laying flooring, changing the skirting board and fitting the fireplaces.

Focal Point Fires and B&Q also wanted different variations of the props being used, B&Q wanted to only include their own products, whereas Focal Point wanted their own styling done. This meant the prop supply we had was HUGE. We had multiple armchairs, rugs, canvases, mirrors and much, much more to choose from when styling the room.

Each fireplace also needed multiple angles to be photographed, front on and at an angle, with some needing details doing as well.

Here are the 3 angles we shot.


As an extra for this project, we also had to shoot some video to show the fires. This required filming the fireplace from multiple angles and outsourcing the RAW files to KUBE to be edited.

Here is one of the finished videos.


If you’d like any more information about a set build project you have coming up then please give us a call and ask to speak to Will or Mark, or drop us an email on